Proprietary Tech Key To Corporate Travel’s Covid-19 Response
Jamie Pherous, Founder and Managing Director, Corporate Travel Management
Jamie Pherous, Founder and Managing Director, Corporate Travel Management
In 2020, business travel was one of the industries, most significantly impacted by COVID-19 restrictions. As a global travel management company with in-house global tech teams and proprietary tech solutions, Corporate Travel Management’s (CTM) pro-active response to the pandemic was key to both business continuity and its ability to support customers’in their return to safe, efficient and cost-effective business travel.
CTM’s founder and Managing Director, Jamie Pherous, explained “CTM has a long history of innovating, adapting and investing in proprietary technology. This strategy meant that we were able to respond quickly to the pandemic. Having our own in-house technology has enabled us to deploy many first-to-market solutions to our corporate customers and continues to support their new and evolving travel needs in a post-COVID environment.” With business travel looking different today, both on the road and behind the scenes, CTM has used its technology to deliver fast-changing intelligence direct to employees and customers. “Supported by CTM’s 24/7 customer service and an intuitive, reliable and accessible technology environment, our customers have been empowered to return to travel with maximum safety, efficiency and confidence. Our solutions also enable businesses to increase visibility and control over their budget expenditure and program compliance while meeting their duty of care obligations,” said Pherous. “This has never been more important than now, as our clients and their employees look eagerly to their return to business travel.”
The role of travel management providers has shifted dramatically in recent years, from transactional booking fulfilment to a more holistic advisory and consultancy relationship. “Understanding our customers’ corporate travel program objectives as well theirtravelers’ unique travel trends and preferences is key to driving highly personalized experiences that deliver on safety, wellbeing, compliance and cost control” said Pherous.
In adapting its service and technology offering to a COVID-19 environment, CTM worked closely with travel suppliers, governments and industry innovators around the world. Its proprietary, flexible technology framework enabled CTM to quickly and easily adapt and integrate emerging third-party data sources into its pre-trip planning and approval workflows, online and mobile travel booking tools, risk identification and communications platforms, and post-trip reporting tools. CTM was one of the first travel management companies in the world to integrate Universal Product Attributes (UPAs) into its proprietary online booking tool, Lightning, to provide users with real-time COVID-19 health and safety features direct from over 100 airlines globally within their flight search. Similar integrations have been deployed for hotel cleanliness programs.
“We listened to our customers’ feedback, and it was clear they needed quick, reliable information relating to their ‘permission’ to travel. So we created a new COVID-Hub and GeoRisk tool for our customers globally which integrates country and city level travel and health advice, border restrictions and quarantine requirements via an interactive global map and itinerary search to support highly efficient, reliable and responsible travel planning and duty of care” said Pherous.
Duty of care and traveller wellbeing are now critical elements of any successful business travel program. With that in mind, CTM’s post-trip reporting tools enable businesses to easily identify travelers that may have been to a COVID hotspot, and its Traveler Wellbeing dashboards provide insight into the potential triggers of traveler fatigue.
The role of travel management providers has shifted dramatically in recent years, from transactional booking fulfilment to a more holistic advisory and consultancy relationship.
“As a global company, we understand the local nuances of our regional markets as well as the unique travel needs and objectives of businesses across geographic location, industry and size” explains Pherous. “As such, CTM has developed a global technology vision which is regionally adapted and deployed out of four regional tech hubs to meet local market needs. These hubs ensure that we build client-facing technology in collaboration with our regional clients, employees and industry suppliers, aligned to local and regional market requirements. Those feedback loops are critical to the relevance and value of our technology offering. It also means that we continue to adapt our technology to address changing travel environments at maximum speed in every market we operate in.”
Personalization is at the heart of CTM’s competitive proposition and underpins its service and technology strategy. By owning its own technology eco-system, CTM has the ability to integrate data from multiple sources, providing a rich data environment that supports a greater understanding of a clients’ corporate travel program performance, booking trends and individual traveller preferences.
“By layering corporate travel policy regulations with traveller preferences, we consistently meet both the personal and corporate objectives of our customers. We can aggregate travel content from multiple sources, such as Global Distribution Systems (GDS), New Distribution Capability (NDC), APIs, corporate negotiated rates and CTM negotiated deals, to deliver highly personalized product recommendations to the most appropriate users, via their preferred booking and communications channels, supporting greater choice and control for our customers.”
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